{"id":8750,"date":"2020-09-29T12:26:00","date_gmt":"2020-09-29T17:26:00","guid":{"rendered":"https:\/\/www.henco.com.mx\/?p=8750"},"modified":"2022-07-11T18:57:17","modified_gmt":"2022-07-11T23:57:17","slug":"la-logistica-en-e-commerce","status":"publish","type":"post","link":"https:\/\/www.henco.com.mx\/en\/la-logistica-en-e-commerce\/","title":{"rendered":"La log\u00edstica en e-commerce"},"content":{"rendered":"<p class=\"wp-block-paragraph\" id=\"a001\"><strong><em>\u00bfQu\u00e9 es el e-commerce?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"701d\">Esun sistema de compra y venta de productos y servicios a trav\u00e9s de Internet, es decir se trata de un comercio que gestiona los cobros y pagos a trav\u00e9s de medios electr\u00f3nicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"796d\"><strong><em>\u00bfC\u00f3mo funciona el proceso log\u00edstico en el e-commerce?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"07be\">El proceso log\u00edstico en el e-commerce involucra todas las fases por las que pasa un pedido, desde que llega el aviso a la plataforma de venta hasta que recibe el producto el cliente. La gesti\u00f3n correcta del pedido es la clave para tener una experiencia de compra satisfactoria y que el cliente vuelva a confiar en nosotros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"1e31\">Separemos los procesos log\u00edsticos del comercio electr\u00f3nico en dos partes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Almacenaje y preparaci\u00f3n de pedidos (Fulfillment)<\/li><li>Transporte y entrega de pedido<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"083c\"><strong><em>Almacenaje y preparaci\u00f3n de pedidos (Fulfillment) para e-commerce<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"baa3\"><strong>Costos competitivos y variables:&nbsp;<\/strong>Si tenemos unos costos de env\u00edo ajustados, nuestro negocio online puede ofrecer a los clientes una oferta competitiva de gastos de env\u00edo que podr\u00eda llegar hasta el env\u00edo gratis sin afectar las cuentas del cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"1e13\"><strong>Flexibilidad:<\/strong>&nbsp;El e-commerce es estacional y se generan picos de pedidos que el almac\u00e9n tiene que ser capaz de cubrir sin poner en riesgo el compromiso de entrega con los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"4c8f\"><strong>Sistema de gesti\u00f3n de almacenes:<\/strong>&nbsp;Un sistema de calidad nos garantiza una productividad ideal, as\u00ed como la optimizaci\u00f3n al momento de preparar pedidos y una disminuci\u00f3n en los errores en el momento de la selecci\u00f3n o \u201cpicking\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"a717\"><strong>Equipo, comunicaci\u00f3n y medici\u00f3n:<\/strong>&nbsp;El proveedor log\u00edstico elegido deber\u00e1 contar con un equipo profesionalizado que est\u00e9 constantemente comunicado con el cliente y est\u00e9 centrado en la mejora continua.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"2e29\"><strong><em>El transporte y la entrega del pedido en e-commerce<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"0cbb\">La oferta econ\u00f3mica debe ser competitiva al igual que el almacenaje y la preparaci\u00f3n de los pedidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"d901\">Se debe tomar en cuenta aspectos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tecnolog\u00eda que garantice la satisfacci\u00f3n para asegurar entregas efectivas.<\/li><li>Variedad de la oferta de distribuci\u00f3n.<\/li><li>El servicio de atenci\u00f3n al cliente debe ser impecable.<\/li><li>Solidez en log\u00edstica inversa.<\/li><li>Una red de distribuci\u00f3n que sea coherente y flexible.<\/li><li>Capacidad para realizar entregas internacionales.<\/li><li>Experiencia en B2C.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"6e0b\"><strong><em>7 puntos clave en la log\u00edstica del e-commerce<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tipo de producto:<\/strong>&nbsp;Seg\u00fan vayan a necesitar un env\u00edo especial o normal.<\/li><li><strong>Tarifa:<\/strong>&nbsp;Depender\u00e1 del n\u00famero de env\u00edos que se realicen y de los servicios con los que se cuente.<\/li><li><strong>Zonas de entrega:<\/strong>&nbsp;Tanto en destino nacionales como internacionales hay diferencias seg\u00fan la zona.<\/li><li><strong>Plazos de entrega:<\/strong>&nbsp;Seg\u00fan la zona y el tipo de transporte elegido se podr\u00e1n dar plazos diferentes de entrega.<\/li><li><strong>Reembolsos:<\/strong>&nbsp;Este servicio conlleva un costo asociado por parte del operador log\u00edstico.<\/li><li><strong>Seguro:<\/strong>&nbsp;Todo transporte lleva un seguro obligatorio.<\/li><li><strong>Log\u00edstica inversa:<\/strong>&nbsp;Hay que tener claro c\u00f3mo se van a gestionar las devoluciones al cliente.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"5aa1\">Ac\u00e9rcate a nosotros para analizar las mejores opciones para tu negocio en Henco nuestro objetivo principal es brindarte soluciones a la medida de tus necesidades, confianza y seguridad nos respaldan\u00a0????<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el e-commerce? Esun sistema de compra y venta de productos y servicios a trav\u00e9s de Internet, es decir se trata de un comercio que gestiona los cobros y pagos a trav\u00e9s de medios electr\u00f3nicos. \u00bfC\u00f3mo funciona el proceso log\u00edstico en el e-commerce? El proceso log\u00edstico en el e-commerce involucra todas las fases por [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[99,65,50,100],"class_list":["post-8750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicios","tag-almacen","tag-ecommerce","tag-logistica","tag-transporte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La log\u00edstica en e-commerce - HENCO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.henco.com.mx\/en\/la-logistica-en-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La log\u00edstica en e-commerce - HENCO\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el e-commerce? Esun sistema de compra y venta de productos y servicios a trav\u00e9s de Internet, es decir se trata de un comercio que gestiona los cobros y pagos a trav\u00e9s de medios electr\u00f3nicos. \u00bfC\u00f3mo funciona el proceso log\u00edstico en el e-commerce? 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